As the independent label developed by ETUOH, Hearty Rise is now given a new Chinese name: 哈帝來斯!
Like the quality and status of Rolls Royce in the auto world, Hearty Rise is on the go with a heart to serve and to reward, hoping to explore the bright future with the fishing public.
In pace with the World
Standing firm and beginning our quest, internationalization is our ultimate goal. Whether it is the USA, Russian, Japan or Europe, there are traces of our efforts. By contacting customers face to face, we understand their needs. Their heartfelt advice is what drives us to make progress and reminds us of our customer responsibility.
Environmental Protection and Charity
Events and Contests
HR and Lure
What is your target for lure? Bass? Trout? Squid? HR Lure can meet all your demands. Featuring toughness and perfect handling, the HR Lure delivers powerful reaction force in its perfect balance achieved by the high-profile line loop and materials. With the HR lure rod, you will find it easy to shake the bait and fish in different terrains and fishing points. Based on the lure rod production experience accumulated over time, HR provides you with the fun of lure angling. After all, HR Lure Rod is your unique and perfect choice.
HR and Rock Fishing
HR and Pond Fishing
HR and River Fishing
Integrity, Innovation and Sustainability
At ETUOH, sustainable growth is ultimate goal, and thoughtful service is our commitment. We take every step carefully in the changing business environment, and rewarding society and the fishing public with our hearts is our unchanged direction.