Founded in 1976, ETUOH is a human-focused sustainable business entity that started its operations with importing, wholesaling and distributing golf gear of various world-leading brands. In order to promote fishing as a recreation, ETUOH has opened more than 20 shops to successfully transform traditional fishing gear retailing into an organized business, linking up with the ETUOH Enterprise and China Wholesale Business Unit, specializing in the production of high-profile fishing rods distributed worldwide under the independent brand “HR Hearty Rise”.
In 1982, ETUOH established the affiliate Hearty Rise (HR) specializing in the R&D and manufacture of fishing rods. Emphasizing “quality in pace with world-leading brands”, HR sends professionals to learn new knowledge and technologies overseas, in order to deliver fishing rods of the best quality. In 2011, HR migrated to Zhang Zhou to expand its capacity to cope with the increasing business demand, and changed its name to Zhang Zhou YUTUOH Fishing Tackle CO., LTD. In addition to increasing capacity on a solid foundation for providing fishing fans with more and more comprehensive options, ETUOH optimizes its after-service.